Example SEO and GEO audit report structure

A useful SEO and GEO audit report should work for three people: the owner deciding what matters, the marketer planning the work and the developer making the changes. The executive summary names the commercial risk and the fastest opportunities. The scorecard breaks the site into technical foundations, content quality, structured data, authority signals, AI citability and platform readiness. The findings section separates critical, high and medium priority work. The technical appendix lists URLs, templates, schema issues and exact fixes. The AI visibility section records whether the brand appears in ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. The final section explains how to verify each fix after publishing.