EDEljones Digital

Services

What can Eljones Digital do for companies you audit?

Every service below turns an audit finding into a business outcome: more visibility, stronger AI citations, better trust signals, clearer reporting and fixes the client can act on.

Two phases. One question: is your business ready for the AI transition?

Phase 1 is about external visibility: ensuring AI search engines can read, understand, and cite your business. Every service in Phase 1 improves the score your website receives from AI crawlers and answer engines.

Phase 2 is about internal resilience, ensuring your core service model isn't being replicated by a leaner AI-native competitor while you focus on the website. Phase 2 services are linked at the bottom of this page.

Eljones Digital gives value to audited companies by finding the exact reasons their website is not performing, ranking those reasons by business impact and turning them into practical fixes. A client does not only receive a technical checklist. They receive a score, a diagnosis and a step-by-step action plan for search visibility, AI visibility, content trust, local presence, structured data, speed and reporting. This is valuable because most companies know they need better SEO but cannot tell which work matters first. The audit removes guesswork. It identifies critical issues that should be fixed this week, high priority work for the month and medium priority improvements for the quarter. For business owners, that means less wasted agency spend, clearer decisions and a report they can give to a developer, marketing lead or board.

Phase 1: Get found by AI

SEO + GEO Audit Services

Score your site 0–100 across 24 dimensions. Every finding is falsifiable. You can verify every fix yourself.

You're witnessing ExO 3.0 in action.

Every SEO and GEO audit we deliver runs on the same AI-native architecture we describe in our ExO AI Strategy work: 25 specialist agents firing in parallel, zero organisational drag, findings reviewed and delivered within 24–48 hours. You're not just buying a report. You're seeing the organisational singularity in practice. That's why Phase 2 isn't a hard sell: by the time you've read your GEO report, you've already experienced it.

Learn about Phase 2: ExO AI Strategy →

Core & Technical SEO

Which core & technical seo services can clients buy?

Core SEO01

What does a full website SEO audit cover?

We run 25 specialist checks across your entire site in parallel: technical health, content quality, schema, speed, mobile, AI visibility and backlinks, producing a 0–100 score and a prioritised fix list. This replaces a 4–8 hour manual audit and delivers more coverage at a fraction of the cost.

How we do it

  1. 1You share your website URL
  2. 225 specialist agents fire simultaneously across your site
  3. 3AI agents cross-check findings and prioritise: Critical → High → Medium
  4. 4You receive a full markdown + PDF report with a real 0–100 score
  5. 5We walk you through the top 3 critical fixes to action first
Technical SEO02

How do we fix technical SEO problems slowing your site down?

We audit Core Web Vitals (LCP, INP, CLS), page speed, mobile performance, crawlability, indexation, canonical chains, redirect loops, HTTPS, XML sitemaps and robots.txt, then give you exact code fixes. Most clients see a score improvement within 48 hours of actioning our report.

How we do it

  1. 1Audit your site's technical foundations
  2. 2CrUX + PageSpeed data reveals real-world field performance vs lab estimates
  3. 3We identify LCP subpart bottlenecks (TTFB, load delay, render delay)
  4. 4We produce a fix list with exact code changes and priority order
  5. 5Your developer applies the exact code fixes from the prioritised list
Schema05

How do we add schema markup that makes Google display rich results for your site?

We detect, validate and generate JSON-LD so Google can display rich results: star ratings, FAQs, breadcrumbs and products, with copy-paste code blocks for each page type.

How we do it

  1. 1Detect all JSON-LD, Microdata, and RDFa on your site
  2. 2Validate against Google's Rich Results Test + Schema Markup Validator
  3. 3Flag deprecated rich-result types (How-to removed Sept 2023, FAQ restricted Aug 2023)
  4. 4Generate missing schema: Article, Product, LocalBusiness, FAQ, BreadcrumbList, etc.
  5. 5Deliver copy-paste JSON-LD blocks for each page type
International12

How do we fix hreflang errors stopping your global site from ranking in each country?

We find every hreflang error and deliver a corrected sitemap or tag implementation your developer can deploy directly, then re-audit to confirm it's live and working.

How we do it

  1. 1Audit all language and country variants for hreflang errors
  2. 2Detect: missing return tags, incorrect language codes, self-referencing errors
  3. 3Flag machine-translation quality issues per January 2025 QRG update
  4. 4Generate a corrected hreflang sitemap or inline tag implementation
  5. 5Verify live implementation post-deployment with a re-audit
Technical SEO15

How do we fix sitemap errors that stop Google from indexing your pages?

We diagnose the indexation blockers hiding in your sitemap and deliver a clean, production-ready XML sitemap that Google can fully crawl and index.

How we do it

  1. 1Analyse your current sitemap state
  2. 2Check: non-canonical URLs, noindex pages, blocked resources, oversized files
  3. 3Generate a clean, production-ready XML sitemap with industry-standard structure
  4. 4Your team submits the corrected sitemap to Google Search Console
  5. 5Re-check coverage after Google recrawls to confirm pages are indexed
Technical SEO16

How do we optimise images to improve page speed and Google Image search rankings?

We find the oversized images and missing modern formats slowing you down, audit alt text, then give you a compression brief with projected speed gains.

How we do it

  1. 1Audit images across your top landing pages
  2. 2Identify oversized images, missing WebP alternatives, and lazy-load errors
  3. 3Audit alt text: descriptive, keyword-relevant, not keyword-stuffed
  4. 4Flag AI-generated product images missing IPTC TrainedAlgorithmicMedia metadata
  5. 5Deliver a compression + format conversion brief with projected speed gains

GEO & AI Search

Which geo & ai search services can clients buy?

GEO / AI Search03

How do we get your business cited by ChatGPT, Gemini, and Perplexity?

We score how citable your pages are to AI engines, fix crawler access, and rewrite the key passages so ChatGPT, Gemini and Perplexity quote you as a source, not your competitors.

How we do it

  1. 1Run a full GEO and AI search audit on your site
  2. 2Score citability: are your answer blocks 134–167 words, self-contained, and fact-rich?
  3. 3Check 14+ AI crawlers in robots.txt: GPTBot, ClaudeBot, PerplexityBot, Gemini, etc.
  4. 4Identify which AI platforms are or are not referencing your brand
  5. 5Rewrite key pages to meet AI citation standards: question-based headings, clear answers
GEO / AI Search07

How do we ensure AI tools can actually read and index your website?

We map exactly which AI crawlers can reach your site and produce a robots.txt that welcomes the ones that drive citations while keeping unwanted scrapers out.

How we do it

  1. 1Scan your domain for AI crawler access
  2. 2Check robots.txt for GPTBot, ClaudeBot, PerplexityBot, Gemini, YouBot, and 9+ more
  3. 3Identify crawlers that are blocked, allowed, or missing from your rules
  4. 4Produce a recommended robots.txt diff: allow what benefits you, block scrapers
  5. 5Verify crawler access is live after changes are deployed
GEO / AI Search08

How do we build the brand signals that make AI tools recommend you?

We measure where your brand is mentioned across the platforms AI models learn from, then build a plan to close the gap on your competitors and grow citations over time.

How we do it

  1. 1Scan brand mentions across major AI-cited platforms
  2. 2Score entity presence on Wikipedia, Reddit, YouTube, LinkedIn, and Quora
  3. 3Identify platforms where competitors are mentioned but you are not
  4. 4Build a brand mention growth plan: PR, guest posts, community presence
  5. 5Track brand mention growth month-over-month against AI citation frequency
GEO / AI Search18

How do we make your content the passage that AI tools quote as their source?

We score every passage on your key pages and rewrite the weak ones to the 134–167 word, self-contained citation standard AI engines prefer to quote.

How we do it

  1. 1Score citability on your key service and content pages
  2. 2Score each passage block: length, self-containment, fact density, question alignment
  3. 3Flag passages that are too long, too vague, or missing a direct answer
  4. 4Rewrite low-scoring passages to meet 134–167 word citability targets
  5. 5Re-score to verify improvement before publishing
GEO / AI Search19

How do we optimise your site differently for ChatGPT vs Google AI Overviews vs Perplexity?

We optimise your site differently for each AI engine: ChatGPT, Perplexity, Gemini, Google AI Overviews and Claude, and measure the citation change after 30 days.

How we do it

  1. 1Audit your domain's readiness across each AI platform
  2. 2Score platform readiness: ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude
  3. 3Identify which platforms are referencing you and which are ignoring you
  4. 4Build platform-specific fixes: entity signals, citation formatting, structural data
  5. 5Re-audit after 30 days to measure platform citation change
GEO / AI Search20

How do we create an llms.txt file that helps AI tools understand your site?

We generate a production-ready llms.txt that tells AI systems exactly how your site is structured, who is behind it, and what they may use.

How we do it

  1. 1Analyse any existing llms.txt on your domain
  2. 2Map your site structure: key pages, content categories, author information
  3. 3Generate a production-ready llms.txt with proper formatting and permissions
  4. 4Deploy to https://yourdomain.com/llms.txt
  5. 5Verify AI crawlers can access and parse the file correctly

Content & Authority

Which content & authority services can clients buy?

Content04

How do we audit and improve your content's E-E-A-T signals?

We grade every page for Experience, Expertise, Authoritativeness and Trust, then give you a page-by-page rewrite brief that satisfies Google's helpful-content system and reads well for humans.

How we do it

  1. 1Audit your top 20 pages for content quality
  2. 2We detect: thin content, filler language, missing author bios, unverified claims
  3. 3We check helpfulness signals: Who wrote it? How do they know? Why should I trust it?
  4. 4Produce a page-by-page content brief with specific rewrites
  5. 5Your team applies the rewrites from the page-by-page brief
Content10

How do we find the exact keyword clusters that drive revenue for your business?

We build SERP-based keyword clusters mapped to your pages so you target the terms that actually drive revenue, not vanity search volume.

How we do it

  1. 1Build a SERP-based keyword cluster from your target term
  2. 2Identify head terms, supporting terms, and long-tail variations
  3. 3Map clusters to existing pages: fill gaps, consolidate cannibalisation
  4. 4Produce a content calendar ranked by search volume and competition
  5. 5Optional: we write the cluster hub pages for you
Content17

How do we scale your content to rank for thousands of keywords automatically?

We assess template uniqueness and site-reputation-abuse risk, then design a data model and rollout plan to scale programmatic content safely.

How we do it

  1. 1Analyse your current template pages
  2. 2Score content uniqueness: flag template pages too similar to each other
  3. 3Identify parasite-SEO risk and site reputation abuse exposure
  4. 4Design a data model and template structure for new programmatic pages
  5. 5Produce a 90-day programmatic content rollout plan

Local & E-commerce

Which local & e-commerce services can clients buy?

Local SEO06

How do we get your business into Google's local map pack?

We audit your Google Business Profile, NAP consistency and reviews, then deliver the fixes and LocalBusiness schema that move you into the local map pack.

How we do it

  1. 1Audit your business website for local SEO
  2. 2Audit Google Business Profile: categories, hours, photos, posts, attributes
  3. 3Check NAP consistency across 50+ major directories
  4. 4Analyse review ratings, sentiment trends, and response coverage
  5. 5Generate LocalBusiness JSON-LD schema with geo coordinates and opening hours
E-commerce11

How do we optimise an e-commerce website to rank in Google Shopping and AI search?

We validate product and category schema, check AI image compliance, and map the schema gaps that keep you out of Google Shopping and AI shopping answers.

How we do it

  1. 1Audit your storefront for e-commerce SEO
  2. 2Validate Product schema: price, availability, reviews, shippingDetails, returnPolicy
  3. 3Check AI-generated product image compliance (IPTC TrainedAlgorithmicMedia)
  4. 4Audit category pages for E-E-A-T and thin content issues
  5. 5Map competitor schema gaps and deliver JSON-LD fixes per product type

Monitoring, Strategy & Reporting

Which monitoring, strategy & reporting services can clients buy?

Monitoring13

How do we monitor your SEO every week so you catch problems before they hurt traffic?

We baseline your site, then run weekly drift checks and monthly GEO comparisons so regressions are caught and fixed before they cost you traffic.

How we do it

  1. 1Capture a baseline of your current site state on Day 1 in SQLite
  2. 2Weekly drift checks detect any changes or regressions
  3. 3Monthly comparisons track GEO score and AI citation frequency over time
  4. 4You receive a monthly health-score email with trend data
  5. 5We flag and fix critical regressions within 24 hours
Strategy14

How do we reverse-engineer what your competitors are doing to outrank you?

We score you against up to three competitors across every dimension and hand you a gap-closing plan ranked by impact and difficulty.

How we do it

  1. 1Provide your URL and up to 3 competitor URLs
  2. 2Side-by-side scoring: technical, content, schema, backlinks, GEO
  3. 3Identify keyword and content gaps you can exploit immediately
  4. 4Map their backlink sources: find shared opportunities you have not targeted
  5. 5Deliver a gap-closing action plan ranked by impact and difficulty
Reporting21

How do we produce professional audit reports you can hand directly to your clients or board?

We turn a full audit into a branded, client-ready PDF: executive summary, 0–100 score breakdown, charts and action plan, delivered within 24–48 hours.

How we do it

  1. 1Run the full audit suite across your site
  2. 2Generate branded PDF report outputs
  3. 3Report includes: executive summary, 0–100 score breakdown, charts, action plan
  4. 4Customise cover page with your company logo and branding
  5. 5Deliver to client or board within 24–48 hours, ready to present
Strategy22

Should your website become a native mobile app, and what would it cost?

We assess whether your website should become a native app, classify the build type, and deliver a costed recommendation with clear reasoning either way.

How we do it

  1. 1Share your website URL
  2. 2We analyse business type, user behaviour, and revenue model
  3. 3Classify: Type A (service), B (content), C (member), or D (operational)
  4. 4Produce a client-ready strategy document: build recommendation + reasoning
  5. 5If yes: deliver a complete developer-ready app build specification
GEO Drift Protection23

How does GEO Drift Protection keep your AI visibility from decaying after each model update?

AI answer engines: Perplexity, ChatGPT, Google AI Overviews, update their crawler rules and citation weighting every 4–6 weeks. What earns you an AI citation today may not next month. GEO Drift Protection runs a monthly simulation of your AI visibility score, flags any algorithmic drift, and updates your llms.txt, schema, and citability blocks to stay ahead of each model update. This is not a traditional SEO retainer. It is continuous algorithmic adaptation.

Why monthly matters

AI model update cycle
every 5 weeks

Average AI model update cycle: every 5 weeks. Static optimisation drifts out of date before your next quarterly review.

How we do it

  1. 1Month 1: baseline your AI visibility score and capture current citability state
  2. 2Each month: re-run the full audit and compare to baseline for drift
  3. 3Flag algorithmic drift the moment a model update changes your citation weighting
  4. 4Update llms.txt, schema and citability blocks to stay ahead of each model update
  5. 5Deliver a monthly drift report: visibility-score trend, what changed, and why
Strategy24

How do we build a 90-day SEO strategy tailored to your industry and business model?

We build a 90-day, industry-specific roadmap aligned to your revenue keywords: technical foundations first, then content, then authority.

How we do it

  1. 1Define your business type: SaaS, local, ecommerce, publisher, or agency
  2. 2Generate a type-specific strategic plan for your business type
  3. 3Align strategy to your top 5 revenue-generating keywords and pages
  4. 4Produce a 90-day roadmap: Weeks 1–4 (technical), 5–8 (content), 9–12 (authority)
  5. 5Optional: we execute the plan as an ongoing retainer

FAQ

What questions should the services page answer for SEO and GEO?

What is a GEO audit and how is it different from a standard SEO audit?

A GEO (Generative Engine Optimization) audit measures how likely your website is to be cited by AI tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. A standard SEO audit focuses on Google rankings through traditional signals: technical health, backlinks and content relevance. A combined GEO + SEO audit covers both simultaneously. AI Overviews are grounded in the same indexation and ranking systems as traditional search, which means that fixing your SEO improves your AI search visibility too. The additional GEO-specific checks: citability scoring, AI crawler access, brand mention scanning and platform-specific optimisation, sit on top of standard SEO work and are included in our full audit.

How long does a full website audit take to complete?

A full AI-powered audit runs 25 specialist agents in parallel across 271 tests and 24 dimensions: technical SEO, content quality, schema validation, AI citability scoring, crawler access, backlink analysis, local SEO signals, Core Web Vitals and image optimisation. By comparison, a senior SEO analyst performing a manual audit of the same depth takes 4–8 billable hours, and typically covers fewer dimensions. Errol Jones then reviews and prioritises every finding before the report ships, so you receive the finished markdown report and professional PDF within 24–48 hours. Multi-site and enterprise audits covering 50+ pages follow the same 24–48 hour delivery, including the verification re-audit after fixes.

What does the 0–100 audit score mean and how is it calculated?

The 0–100 score is a weighted composite across every audit dimension. For a GEO + SEO audit the breakdown is: AI Citability and Visibility (25%), Brand Authority Signals (20%), Content Quality and E-E-A-T (20%), Technical Foundations (15%), Structured Data and Schema (10%) and Platform-Specific Optimisation (10%). Each sub-dimension scores separately, so you can see exactly where you lose points. A score of 0–40 means critical problems are harming visibility now; 41–65 means a functioning but incomplete setup with specific gaps; 66–80 means solid foundations with clear opportunities; and 81–100 means comprehensive optimisation with competitive advantages in place. Every scoring decision is grounded in a first-principle observation and carries a falsifiability check you can verify yourself.

Do I need to give you access to my website backend or Google account?

No access to your backend or CMS is required to run a full audit. Our tools analyse your website from the outside, the same way Google and AI crawlers see it. We fetch pages, parse HTML and structured data, check robots.txt and sitemaps, measure load performance, and scan for schema markup without needing any login credentials. If you want deeper data: such as Google Search Console click data, GA4 organic traffic, or Core Web Vitals field data from real users, we can connect Google APIs using your own credentials. These are optional enrichments. The base audit runs with zero access and still covers 271 individual tests. For implementing fixes, your developer will need access to the codebase, but we never require it ourselves.

How is brand mention scanning different from backlink analysis?

Backlink analysis tracks hyperlinks pointing to your site. Brand mention scanning tracks where your business name appears online, with or without a link. Brand mentions correlate far more strongly with AI search visibility than backlinks do, because AI tools like ChatGPT and Perplexity build their knowledge of your business from text sources: Wikipedia, Reddit, YouTube, LinkedIn and Quora, not just link graphs. A business with strong backlinks but no Reddit discussions, no YouTube mentions and no Wikipedia presence will still be invisible to AI tools. Our brand scan covers seven or more AI-cited platforms, assessing both the volume and quality of brand mentions, entity recognition strength, and the gap between your brand presence and your top competitors.

Phase 2: Don't get replaced by AI

You've fixed the visibility. Now audit the deeper threat.

Most clients come to us for the GEO audit. But the GEO audit answers one question: can AI find you? There is a second question most businesses haven't asked yet: can AI replace you? If your core service runs on human coordination: research, analysis, reporting, consulting, recruitment, a 2-person team with Claude can replicate it in 90 days. The ExO AI Strategy Audit, based on the ExO 3.0 framework by Salim Ismail and Peter Diamandis, scores your entire organisation's AI exposure and tells you exactly what to build at the edge before someone else does.

Explore Phase 2: ExO AI Strategy Audit →

Recommended after completing Phase 1. Sold separately.

Start your audit

Ready to see your real SEO score?

Share your URL and we will run a full audit, 271 tests across 24 dimensions, and deliver your score and action plan within 24–48 hours.

Request your audit →See how it works