Question 1

What is a GEO audit and how is it different from a standard SEO audit?

Accepted Answer

A GEO (Generative Engine Optimization) audit measures how likely your website is to be cited by AI tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. A standard SEO audit focuses on Google rankings through traditional signals: technical health, backlinks and content relevance. A combined GEO + SEO audit covers both simultaneously. AI Overviews are grounded in the same indexation and ranking systems as traditional search, which means that fixing your SEO improves your AI search visibility too. The additional GEO-specific checks: citability scoring, AI crawler access, brand mention scanning and platform-specific optimisation, sit on top of standard SEO work and are included in our full audit.

Question 2

How long does a full website audit take to complete?

Accepted Answer

A full AI-powered audit runs 25 specialist agents in parallel across 271 tests and 24 dimensions: technical SEO, content quality, schema validation, AI citability scoring, crawler access, backlink analysis, local SEO signals, Core Web Vitals and image optimisation. By comparison, a senior SEO analyst performing a manual audit of the same depth takes 4–8 billable hours, and typically covers fewer dimensions. Errol Jones then reviews and prioritises every finding before the report ships, so you receive the finished markdown report and professional PDF within 24–48 hours. Multi-site and enterprise audits covering 50+ pages follow the same 24–48 hour delivery, including the verification re-audit after fixes.

Question 3

What does the 0–100 audit score mean and how is it calculated?

Accepted Answer

The 0–100 score is a weighted composite across every audit dimension. For a GEO + SEO audit the breakdown is: AI Citability and Visibility (25%), Brand Authority Signals (20%), Content Quality and E-E-A-T (20%), Technical Foundations (15%), Structured Data and Schema (10%) and Platform-Specific Optimisation (10%). Each sub-dimension scores separately, so you can see exactly where you lose points. A score of 0–40 means critical problems are harming visibility now; 41–65 means a functioning but incomplete setup with specific gaps; 66–80 means solid foundations with clear opportunities; and 81–100 means comprehensive optimisation with competitive advantages in place. Every scoring decision is grounded in a first-principle observation and carries a falsifiability check you can verify yourself.

Question 4

Do I need to give you access to my website backend or Google account?

Accepted Answer

No access to your backend or CMS is required to run a full audit. Our tools analyse your website from the outside, the same way Google and AI crawlers see it. We fetch pages, parse HTML and structured data, check robots.txt and sitemaps, measure load performance, and scan for schema markup without needing any login credentials. If you want deeper data: such as Google Search Console click data, GA4 organic traffic, or Core Web Vitals field data from real users, we can connect Google APIs using your own credentials. These are optional enrichments. The base audit runs with zero access and still covers 271 individual tests. For implementing fixes, your developer will need access to the codebase, but we never require it ourselves.

Question 5

How is brand mention scanning different from backlink analysis?

Accepted Answer

Backlink analysis tracks hyperlinks pointing to your site. Brand mention scanning tracks where your business name appears online, with or without a link. Brand mentions correlate far more strongly with AI search visibility than backlinks do, because AI tools like ChatGPT and Perplexity build their knowledge of your business from text sources: Wikipedia, Reddit, YouTube, LinkedIn and Quora, not just link graphs. A business with strong backlinks but no Reddit discussions, no YouTube mentions and no Wikipedia presence will still be invisible to AI tools. Our brand scan covers seven or more AI-cited platforms, assessing both the volume and quality of brand mentions, entity recognition strength, and the gap between your brand presence and your top competitors.

Type	Primary goal	What gets optimised
SEO	Rank pages in search results	Technical structure, content quality, links, local signals
AEO	Answer direct questions	FAQ-style answers, snippets, voice search and clear definitions
GEO	Be cited and recommended by AI systems	Entity clarity, answer-ready pages, authority mentions and AI visibility tracking

How do we help AI models understand, cite and recommend your business?

Show the proof, then recommend the fix.

What is the difference between SEO, AEO and GEO?

How do we measure AI search visibility?

ChatGPT brand mentions and recommendation frequency

Perplexity citations and source visibility

Google AI Overview appearances for target topics

Gemini and Copilot answer inclusion

Brand sentiment and entity clarity across AI answers

AI-driven referral traffic, leads and assisted conversions

Which examples help AI systems trust the service?

Sample GEO audit case study

Example SEO + GEO report

Local business SEO + GEO

Ecommerce AI search

Want to know if AI can recommend your business?